UX Research

Digital product for people with food allergies and intolerances.

Research conducted in strict accordance with Social & Behavioral Research certification guidelines

Research conducted in strict accordance with Social & Behavioral Research certification guidelines

It’s time to challenge the way we address food allergens.

MY ROLE

Empathy Interview
Research
Ideation
Animation

TEAM

Rachel Yun
Radiya Aheto
Rachel Quan

DURATION

2 Months

TOOL

Miro

After Effects

Adobe CC

Problem

There are 33 million people in the U.S. grappling with food allergies and over 200,000 reaction emergency calls made annually.

Solution

FAI (Food Allergies & Intolerances) is a new FDA regulation system that keeps record of the presence of allergens & intolerances in every food product and restaurant. With the dedicated app, scan food items and menus with our unified label system to quickly identify potential allergens.

PROCESS

Discover

→

Define

DISCOVER

Competitor Analysis

Shockingly, the current landscape reveals a singular allergy food scanner app named Fig. Regrettably, its product coverage is notably constrained, and users are required to pay a monthly subscription fee, raising concerns about accessibility and affordability in the market.

By creating a new allergen system for the FDA, we believe there is plenty of room for design, accessibility and functionality in the allergy app realm.

DISCOVER & DEFINE

Empathy Interviews

MY ROLE

What we found
pain points

!

Inconvenient Grocery Shopping

Having to constantly look up if something is safe to eat takes precious shopping time away.

!

Ambiguity in Food Labels

“May contain...” creates difficulty assessing the true contamination levels.

!

Confusing Food Labels

The abundance of varied terms for one ingredient makes it challenging to confidently buy.

DEVELOP & DELIVER

Userflow

MY ROLE

SET UP THE APP

  1. Loading page

—

  1. Sign up

—

  1. Set up profile(s)

—

  1. Fill out allergies

—

  1. Homepage

Monitor and log allergies, intolerances, reactions, and severities all in one place.

SCAN GROCERIES

  1. Homepage

—

  1. Scanner

—

  1. Opens camera

—

  1. Scan groceries

—

  1. See product information

Scan the FAI label to quickly identify allergens and intolerances within food products.

ORDER DELIVERY FOOD

  1. Settings

—

  1. Connect to preferred delivery app

—

  1. Select profile / allergies

—

  1. View allergy-friendly restaurants and meal options

—

  1. Send my allergy information to the restaurant

Connect FAI to food delivery apps for allergen and intolerance checks regarding any meal. Upon order confirmation,
FAI alerts restaurants with your allergen information for careful meal preparation.

FIND RESTAURANTS

  1. Loading page

—

  1. Restaurant explore page

—

  1. Restaurant maps / list

—

  1. See menu

—

  1. See safe options

Explore our specially curated restaurant selections serving all your allergy and intolerance needs.

SCAN RESTAURANT MENU

  1. Homepage

—

  1. Scanner

—

  1. Opens Camera

—

  1. Scan FAI label on menu

—

  1. See safe options

FAI labels integrated into restaurant menus provide ensure informed dining everywhere.

OUTCOMES

What’s Next

OUR SUCCESSIONS

  1. We reduced confusion and saved people's time while shopping groceries.

  1. We expanded our system to restaurants and delivery food.

  1. We collaborated with the FDA to provide a more reliable database for users.

NEXT STEP

Applying the system internationally.

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