Poly & Bark

Redesign of an e-commerce website

Easier and pleasant navigation to what you are looking for.

Easier and pleasant navigation to what you are looking for.

MY ROLE

MY ROLE

UX Design

UI Design

Interaction Design

Prototype

Design System

UX Design

UI Design

Interaction Design

Prototype

Design System

TEAM

TEAM

Rachel Yun

Rachel Yun

DURATION

DURATION

5 Months

5 Months

TOOL

TOOL

Figma

After Effects

Adobe CC

Figma

After Effects

Adobe CC

Problem

Problem

The original website was overwhelming due to lack of hierarchy.

Solution

Solution

Set up hierarchy and cleaned up unnecessary elements. Came up with new color palette.

PROCESS

Discover

→

→

Define

→

→

Develop

→

→

Deliver

DISCOVER

Client's Request

MY ROLE

Show high quality furniture in a way that the furniture looks as nice as it is. Remove features that draw attentions that should go to furniture.

Show high quality furniture in a way that the furniture looks as nice as it is. Remove features that draw attentions that should go to furniture.

DEFINE

Brand Identity

MY ROLE

Brand Mission

Brand Mission

Their mission is to take the responsibility of furnishing customers’ home to heart and ensure that each piece earns its place for incredible design, impeccable quality, and durability that lasts.

Their mission is to take the responsibility of furnishing customers’ home to heart and ensure that each piece earns its place for incredible design, impeccable quality, and durability that lasts.

Brand Vision

Brand Vision

They strive to furnish customers’ home to heart by offering high quality furniture.

They strive to furnish customers’ home to heart by offering high quality furniture.

Brand Position

Brand Position

To use furniture, interior design and community to connect with homeowners.

To use furniture, interior design and community to connect with homeowners.

Strategic Imperatives

Strategic Imperatives

Rebuild and refine brand messaging.

Rebuild and refine brand messaging.

Focus more on how to represents nice high quality furniture effectively.

Focus more on how to represents nice high quality furniture effectively.

Focus on removing unneeded, unnecessary, repeating, overlapping features.

Focus on removing unneeded, unnecessary, repeating, overlapping features.

Brand Core Value

Brand Core Value

Esthetic

Esthetic

Provide something esthetically pleasing.

Provide something esthetically pleasing.

Durability

Durability

Being able to last until customers want to change to new one.

Being able to last until customers want to change to new one.

High Quality

High Quality

Full-grain leather, pure-aniline leather, semi-aniline leather, solid wood, high densify foam, duck feather, etc

Full-grain leather, pure-aniline leather, semi-aniline leather, solid wood, high densify foam, duck feather, etc

Inclusivity

Inclusivity

Accommodating towards young consumers regardless of their backgrounds.

Accommodating towards young consumers regardless of their backgrounds.

DEVELOP

Task Flow

MY ROLE

Homepage

Homepage

→

→

Search

Search

→

→

Search Result

Search Result

→

→

Product Detail Page

Product Detail Page

DEVELOP

Low Fidelity Wireframe

MY ROLE

Landing Page

Menu

Search Results

Product Detail Page

Footer

Footer

DEVELOP

Brand Principle

MY ROLE

Clean

Simple

Content-focused

DEVELOP

Responsive UI Design

MY ROLE

Landing Page

Search Results (Bright Mode)

Search Results (Dark Mode)

Footer

DESIGN & DELIVER

UI Design & Rapid Prototyping

MY ROLE

DELIVER

Design System

MY ROLE

Dark Mode

Dark Mode

Bright Mode

Bright Mode

LOGOS

MASTER LOGO

MARK

COLOR SCHEME

ACCENT COLORS

#FFD300

#FFEFB4

#FFF5D2

GRAY TOME (BRIGHT MODE)

#FFFFFF

#F8F5F0

#F3F3F3

#EDEAE5

#424242

#DEDEDE

Dark Mode

Dark Mode

LOGOS

MASTER LOGO

MARK

COLOR SCHEME

ACCENT COLORS

#FFD300

#FFEFB4

#FFF5D2

GRAY TOME (DARK MODE)

#FFFFFF

#CDC8C2

#CACACA

#94938F

#333333

#686868

OUTCOMES

What’s Next

OUR SUCCESSIONS

Built a system so my client could change content orders or add contents without getting confused.